Andreas Grabner About the Author

Andreas Grabner has been helping companies improve their application performance for 15+ years. He is a regular contributor within Web Performance and DevOps communities and a prolific speaker at user groups and conferences around the world. Reach him at @grabnerandi

Web Performance Optimization (WPO) – As Business Critical as SEO

In his latest blog post, Steve Souders writes about the impact of performance on business success. I am not going to duplicate his content here as you can just go ahead and read his blog. I just want to highlight some very interesting points and give you some links to follow up resources.

Performance is now officially Business Critical

Fred Wilson, a top VC investing in companies such as Twitter, del.icio.us, Etsy and FeedBurner spoke about the 10 Golden Principals of Successful Web Apps. The #1 item on the list was Performance: “First and foremost, we believe that speed is more than a feature. Speed is the most important feature. If your application is slow, people won’t use it …”

The negative impact of web site speed on business success has been shown by several studies by companies like Microsoft (Bing), Google or Yahoo – read my previous blog that summarizes these results.

The positive impact on the other side has been highlighted by companies like Shopzilla, Mozilla and Netflix. Google, in their ongoing effort to make the Web faster, blogged last month that “we’ve decided to take site speed into account in our search rankings.”

WPO (Web Performance Optimization) – a New Industry

Similar to the business importance of SEO (Search Engine Optimization), WPO will be the next driving factor for business success. Steve Souders came up with his own top 10 list – here is a condensed version of it:

10. Fast by Default: Performance must be built-into our underlying frameworks, templates, engines, …  You need the right tools such as Speed Tracer or the dynaTrace AJAX Edition  combine all efforts around performance optimization – tool-wise and company-wise  Speeding up the underlying infrastructure by following proposals such as SPDY  Standards around Web Timing Measurements must be enforced WPO will drive standards, professional services, … around performance optimizationPublic available performance data in form of an online data archivequantify the optimization effects in saved energy consumption Extend WPO to the mobile world it is your next criteria to differentiate from your competitors
9. Visibility into the browser: You need the right tools such as Speed Tracer or the dynaTrace AJAX Edition
8. Consolidation: combine all efforts around performance optimization – tool-wise and company-wise
7. TCP, HTTP: Speeding up the underlying infrastructure by following proposals such as SPDY
6. Standards: Standards around Web Timing Measurements must be enforced
5. Industry Organizations: WPO will drive standards, professional services, … around performance optimization
4. Data: Public available performance data in form of an online data archive
3. green: quantify the optimization effects in saved energy consumption
2. mobile: Extend WPO to the mobile world
1. speed as differentiator: it is your next criteria to differentiate from your competitors

Thanks to Steve for all the great work he has done over the last couple of years in the area of web performance optimization.

 

Comments

  1. Thanks u r information

    its very useful

  2. There was news going around that Google’s algo was in fact taking into account page load time, so search engine optimization definitely now does take some site/server optimization. Hopefully, this will help separate the wheat from the chaff.

  3. thanks

    i need more infomation on SEO

  4. It is really good.
    Thanks

  5. I recommend you posting your specific problem to a SharePoint Developer Forum. I am more focused on the performance aspect of SharePoint and how to speed up access to the SharePoint Object Model. I am sure you will be helped in other forums
    Thanks for asking though – all the best

  6. white label seo says:

    Web Performance Optimization (WPO) is a relatively new term to me as it is the first time I have heard of it til now. Basing from the writing material, WPO centers on improving your site’s usability for better competence in index rankings and better consumer service.

  7. Excellent site. Plenty of useful info here. I’m sending it to some friends ans also sharing in delicious. And of course, thanks for your sweat!

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